Why go to all this trouble? The aim, of course, is ' to enhance consumer value and consumer experience with the brand'. They have found a place in your brain by using at least two senses. multisensory consistent), it becomes a success story: Apple ('sophistication/status'), Red Bull ('extreme/dynamic') and TikTok ('do something with your time/inspiration'). And as long as these experiences are consistent (i.e. Brands are literally and figuratively branded in the minds of consumers by the experiences they have with them. Let this sink in: the senses combined with the mind. Perhaps the most important part of the definition is this phrase: 'through the five senses and the mind'. The consumer experiences it implicitly and understands if I use this brand, I prove myself as someone with character and it is also a clear route for brand growth: all the brand activities we undertake and beers we brew have character.
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